Since Gearbox confirmed that the PC release of Borderlands 3 will be exclusive to the Epic Store, PC gamers have been loudly protesting the decision in social media. Last weekend, Gearbox CEO Randy Pitchford went in a lengthy discussion on Twitter about why this was the best decision for the company and why it will benefit gamers in the long run. He states:
“Competition in stores is going to be absolutely best for consumers and probably good for developers and publishers as well. The stores that tend to win are the stores that offer the best to their customers. It’s very difficult for customer interest to be king with one store. One may look at other stores, like Origin or U-Play. Those aren’t real competitors to Steam. A competitor to Steam needs to have an installed base and be sufficiently neutral in alignment so that all publishers and developers who support the store can trust a fair economy. That’s just not possible with direct stores that are controlled by publishing interests. It’s also not going to come from adjacent services that have other priorities (like Discord, for example). Epic has credibility here because they have been supplying engine technology to the industry for over 20 years and we have all come to be able to trust and rely upon Epic’s fair play and good will.”
It seems that Randy Pitchford is an avid support of the Epic Store and the role it will play on dethroning Steam’s monopoly on the PC market. However, PC gamers are still very cautious about Epic’s intentions and the questionable means it has been utilizing to gain a broader audience.
Who knows if the exclusivity deal with Epic will mean for the success of Borderlands 3, but as of now people aren’t too optimistic about it.